Graduation Behind. Dedication Ahead.

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Master in Information Management and Systems, UC Berkeley, USA, 2024-2026

GPA: 4.0/4.0
Relevant Coursework: Introduction to UX Design, Lean and Agile Product Management, Designing Future Systems, Interface Aesthetics

Bachelor of Science in Computer Science and Media Studies, Ashoka University, India, 2014-2018

Senior Product Designer, Thrive Now, July 2022 — July 2024

Modern online ordering platform helping restaurants manage delivery, takeaway, and dine-in operations with marketing tools

Scaled to 40K+ MAUs and 50% social feed engagement within 3 months through end-to-end redesign and launch of social-first food ordering platform
Improved usability scores by 70% by establishing comprehensive design system and brand guidelines across product suite
Increased conversion rates by 25% for restaurant partners through data-informed design decisions, A/B testing, and user research

Strategic Designer (IC), Boston Consulting Group, Oct 2021 — Oct 2022

Confidential Indian banking client for global management consulting firm

Expanded reach to 10M+ customers through end-to-end user experience design of a personal credit line product
Achieved 5x improvement in cross-selling capability by revamping call center agent dashboard and streamlining sales process
Projected 20% reduction in communication costs through strategic overhaul of brand messaging across digital channels

Design Strategist, Now Form, Jan 2020 — July 2022

Design studio creating user-centered digital solutions through multidisciplinary approaches and diverse skillsets

Enhanced digital experience for 18M+ customers at SBI Card through UX design of AURUM credit card and AI-powered chatbot
Improved health initiatives across 65 factories serving 100k+ workers by creating human-centered design framework at Shahi Exports
Strengthened premium brand partnerships through intuitive user flows and interface design for KIZO's digital gifting platform

Full-stack Developer, PROTO, Aug 2018 — Jan 2020

Co-learning community of journalists, developers, designers and researchers collaborating on digital media challenges and research projects

Streamlined journalism operations by building automated event management ecosystem with AWS and API integrations
Reached millions of readers through front-end development of high-impact media projects for Firstpost and IndiaSpend
Enhanced visibility of South Asian journalism initiatives by designing and developing responsive React-based website

Tools

Figma • Adobe XD • Sketch InDesign • Illustrator • Photoshop • Premiere Pro

Programming Languages

JavaScript • HTML • CSS • React.js • D3.js • Python

Methods

Wireframing and Prototyping • User Research • Usability Testing • Visual Design • Interaction Design • Product Strategy • Design Thinking Workshops

Graduation Project: Collaborative Learning App Design
Designed a mobile app to revolutionize educational ecosystems, enhancing interactive learning and peer collaboration. Focused on user research, ideation, and iterative design to create a user-friendly interface for mobile platforms.
Redesign Project: Fitness Tracker App Revamp
Led a UX/UI overhaul for a popular fitness tracker app, aimed at boosting user engagement and clarity. Conducted usability audits, developed a redesign strategy, and implemented user feedback to significantly improve the app's interface and functionality.
Internship Project: Social Dining App Design
Created a mobile app design that connects food enthusiasts through shared dining experiences. Managed market research, conceptual design, and prototyping, culminating in a user-tested and refined app interface that promotes social connectivity and culinary exploration.