Design Thinking in Action
I combine research-driven insights with strategic design thinking to create intuitive interfaces that balance business goals with user needs. Seeking collaborative opportunities where I can apply my problem-solving approach to craft meaningful digital products that make a difference.
Education
Master in Information Management and Systems, UC Berkeley, 2024-2026
GPA: 4.0/4.0
Relevant Coursework: Introduction to UX Design, Lean and Agile Product Management, Designing Future Systems, Interface Aesthetics
Bachelor of Science in Computer Science and Media Studies, Ashoka University, 2014-2018
Graduated with Honors
Relevant Coursework: Human Computer Interaction, Data Visualization
Capstone Project: Political Career Tracker, an interactive visualization of candidates contesting Parliamentary elections in India, created for the Trivedi Center for Political Data
Experience
Senior Product Designer, Thrive Now, July 2022 — July 2024
Modern online ordering platform helping restaurants manage delivery, takeaway, and dine-in operations with marketing tools
Scaled to 40K+ MAUs and 50% social feed engagement within 3 months through end-to-end redesign and launch of social-first food ordering platform
Improved usability scores by 70% by establishing comprehensive design system and brand guidelines across product suite
Increased conversion rates by 25% for restaurant partners through data-informed design decisions, A/B testing, and user research
Strategic Designer (IC), Boston Consulting Group, Oct 2021 — Oct 2022
Confidential Indian banking client for global management consulting firm
Expanded reach to 10M+ customers through end-to-end user experience design of a personal credit line product
Achieved 5x improvement in cross-selling capability by revamping call center agent dashboard and streamlining sales process
Projected 20% reduction in communication costs through strategic overhaul of brand messaging across digital channels
Design Strategist, Now Form, Jan 2020 — July 2022
Design studio creating user-centered digital solutions through multidisciplinary approaches and diverse skillsets
Enhanced digital experience for 18M+ customers at SBI Card through UX design of AURUM credit card and AI-powered chatbot
Improved health initiatives across 65 factories serving 100k+ workers by creating human-centered design framework at Shahi Exports
Strengthened premium brand partnerships through intuitive user flows and interface design for KIZO's digital gifting platform
Full-stack Developer, PROTO, Aug 2018 — Jan 2020
Co-learning community of journalists, developers, designers and researchers collaborating on digital media challenges and research projects
Streamlined journalism operations by building automated event management ecosystem with AWS and API integrations
Reached millions of readers through front-end development of high-impact media projects for Firstpost and IndiaSpend
Enhanced visibility of South Asian journalism initiatives by designing and developing responsive React-based website